How Susan Betteridge and Kate Black of Pahnke, Own It
Hi and welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys’ club of advertising, one agency at a time. In this episode, we talk to Kate Black and Susan Betteridge from Pahnke. I so enjoy hearing the stories of partnership and co-ownership, so having Kate and Susan on the podcast was exciting. And their story of coming together to form Pahnke is not your typical shared ownership story. In fact, Kate even said she didn’t want to return to agency life after seeing the industry from the publishing side of the aisle working at The Onion of all places. Creativity brought her around and Susan asked her not to work at an agency, but help lead one. And, of course, we talk about their ideas on closing the gender gap in agency ownership. You’re really going to enjoy this conversation. Thanks for listening to this episode of OWN IT with Kate Black and Susan Betteridge from Pahnke. You can find links to their LinkedIn profiles and the agency’s website in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.
