This week on Own It we’re talking to Laura Hutfless from FlyteVu. It is a full-service entertainment marketing agency that helps brands connect with consumers through the entertainers and events that drive pop culture. The firm has been recognized as one of AdWeek’s fastest growing agencies, received Chief Marketer’s Top 200 lists twice and has won many awards for its impactful and innovative campaigns.
Laura also prides herself and FlyteVu on the fact they have given back nearly $1 million in charitable donations since she founded the firm.
We talked about her adrenaline activities of skydiving and surfing … one Christy loves and the other she would never do … her journey to ownership and the nuances of the entertainment industry … and, of course, her perspective on closing the gender gap in agency ownership. This was such a fun conversation. We know you’ll enjoy this episode.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Many women, including the guest, did not initially consider entrepreneurship because it wasn't presented as an option or because the full scope of challenges seemed overwhelming. However, focusing on taking one step at a time, rather than knowing all the answers upfront, allows for growth and prevents being paralyzed by fear of the unknown.
Women often tend to be more risk-averse, particularly with financial risks. To overcome this and thrive in entrepreneurship, it's crucial to intentionally put oneself in uncomfortable situations. This practice, whether through adventurous hobbies or team-building activities, helps develop resilience and the ability to navigate uncertainty, which is constant for business owners.
Agency leaders must be mindful of the language they use, especially when discussing clients or challenges. Negative internal "soundtracks" within a team can spread and impact morale and performance. By consciously changing narratives from negative to positive, focusing on gratitude (e.g., clients fuel success) and fostering personal growth through exercises, leaders can significantly improve team culture and individual well-being.
While anyone can achieve their entrepreneurial goals, it's vital to deeply understand your motivations ("why") and assess your current life stage ("chapter of life"). A strong "why" is crucial because entrepreneurship demands significant time and effort, especially initially. Misalignment between your aspirations and your capacity can lead to burnout and make the journey feel burdensome.
