This week on Own It, we’re talking to Kiley Peters from Rayne IX. She and her firm specialize in helping women entrepreneurs launch, scale and build valuable businesses. And not just in the advertising space, but many verticals. And she is the perfect person to do just that because she is a serial entrepreneur with experience building her own businesses, including a very successful content marketing firm.
We talked about so many things including one of her spirit-feeding activities: gardening. Of course we talked a lot about her journey and expertise, so those of you thinking about starting an agency are going to learn a lot.
Kiley is so much fun to talk to. You’re going to love this episode.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Whether it's gardening or business, consistent effort and processes are crucial for healthy growth and avoiding unexpected issues. Implementing systems like automated irrigation for plants or setting timers for grow lights ensures steady development, mirroring the need for consistent business practices.
Starting a business, especially in the agency world, is challenging and not for everyone. True success comes from loving what you do and being willing to "fight for it" daily, even when faced with difficulties or the temptation to quit. This deep passion is fueled by "serving the pain you know best."
To ensure the longevity and transferability of a business, it's vital to reduce reliance on any single individual, especially the owner. This involves building a strong leadership team, diversifying client relationships, and creating processes that allow the business to function effectively even if the owner is absent. This approach not only prepares for potential exits but also creates a healthier and more sustainable organization.
While many owners focus on starting and growing their businesses, considering the exit strategy from the outset is crucial. Thinking about who an ideal buyer might be, what legacy you want to leave, and whether you aim for an internal succession or an external acquisition can significantly shape how you build and structure your business. This foresight ensures that the business is a transferable asset and provides options for the future.
