This week on Own It we’re talking to Sommer Poquette from Keep It Real Social. She was a teacher before the blogging revolution of the early 2000s. She became a mom blogger, but quickly became effective at bridging the gap between brands and what we now call influencers. After 10 years of a successful venture there, she started Keep It Real Social to help brands optimize their digital and social media presence.
As if that wasn’t enough, she also started her own travel agency, so we get twice the experience and insights today.
Sommer was so much fun to talk to and learn from. You’re going to love this episode.
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The biggest mistake an aspiring entrepreneur can make is not starting sooner. The belief that one can go out on their own, hire people, and run an agency can seem scary, but it's a journey of learning and growth.
While an agency might start with a specific focus, such as social media, it can evolve into a full-service agency. Clients often come in for one service but, due to trust, end up requesting a wider range of support, making the agency a comprehensive solution for their business needs.
A significant barrier for women in agency ownership is the fear of financial risk and taking on capital. Overcoming this "money mindset" is crucial. Hearing stories of successful women who have grown their agencies and navigated financial challenges can empower others to pursue similar paths.
Given that women influence a vast majority of purchasing decisions, having more women agency owners and leaders in advertising can lead to more effective and relatable campaigns. Empowering women to move up and start their own agencies allows for a different mindset and greater influence in shaping marketing strategies.
Owning an agency offers women the flexibility to set their own schedules and prioritize family alongside work. This allows for a more compassionate approach to team management, recognizing the importance of personal life and fostering an environment where employees feel supported.
