This week on Own It we’re talking to Erika Saracco from Colorwheel Digital. Her firm specializes in integrated marketing strategies that connects brands with audience across earned, owned and paid channels. They eliminate ad waste to make every dollar count.
We talked about her journey, who has helped inspire her to create and own, and even her addiction to cold plunging after time in the sauna. And as always, we got her perspective on closing the gender gap in agency ownership in our business. You’ll enjoy her ideas here as much as we did.
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Success is not about controlling external circumstances, but about having the freedom to make your own decisions and navigate challenges without feeling beholden to others. It’s about accepting what you can't control while maintaining agency over your own path.
Many individuals, especially women, are driven by "accomplishment for accomplishment's sake" or by a sense of "supposed to." True fulfillment and alignment in one's career come from identifying a compelling personal "why" that goes beyond external expectations or climbing the corporate ladder.
For introverted individuals, building a network and actively seeking clients can be a significant challenge, especially when starting a new business. However, pushing past this discomfort and leveraging one's network is crucial for growth, and this process can lead to significant personal and professional development.
Men in positions of influence can significantly contribute to closing the gender gap in agency ownership by investing in women entrepreneurs and giving them opportunities to start and grow their businesses, rather than always seeking established partners or internal solutions.
Creating a supportive and collaborative environment among women agency owners, where competition is replaced by mutual upliftment, introductions, and shared success, is vital for growing the number of women-owned agencies. This approach counters the traditional "cutthroat" agency environment.
