This week on Own It, we’re talking to Beth Johnson from RP3 Agency. It is a full-service creative agency that cuts through the tsunami of sameness with wildly original ideas that drive results. She founded RP3 in 2009 so she has a long history as an owner to share with us. She’s also a big traveller, which you know we love talking about.
We talked about her journey, her inspirations and role models and so much more. And yes, we got her perspective on closing the gender gap in agency ownership in our business. You’ll enjoy her ideas here as much as we did.
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Actively planning and engaging in activities outside of work, such as travel, family time, and philanthropy, helps to refuel and inspire, ultimately benefiting one's professional life by preventing burnout and fostering creativity.
For those with a natural curiosity and a passion for storytelling, the advertising industry offers an ideal career path, providing continuous opportunities to learn about diverse industries and creatively communicate messages.
Being open about knowledge gaps and actively seeking support from a "board of directors" (formal or informal) composed of trusted individuals is crucial for growth and navigating the challenges of business ownership, especially when facing new and unfamiliar aspects of running a company.
To increase the number of women in leadership and ownership roles, the industry needs to offer greater flexibility and support through different life stages, such as motherhood, as women are highly capable of juggling multiple responsibilities and perform exceptionally when given the right environment.
Initial years of agency ownership might be focused on balancing personal life and building a foundation, but as circumstances change (e.g., children growing up), ambitions can shift towards significantly growing the business, making a lasting impact, and tackling new industry challenges with renewed energy and focus.
