How Yadira Harrison and Shannon Jones of Verb, Own It

Hi and welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys’ club of advertising, one agency at a time.  On this episode, we're talking to two amazing female owners … Yadira Harrison and Shannon Jones of Verb. Both came into the agency world from the entertainment segment. Yadira even worked on the Macy’s Thanksgiving Day Parade. The two met working at an agency on the AirBnB business. We talked about the organic way they evolved to ownership, the early and often challenging conversations about revenue and bootstrapping, and the building blocks of Verb from its launch to now. One thing that stood out you should listen for is something Yadira said … there’s a difference in working in the business, versus working on the business. So very true. The energy and chemistry these two bring to the table is enviable. We learned so much. We know you will, too. Thanks for listening to this episode of OWN IT with Yadira Harrison and Shannon Jones of Verb. You can find them online at Make sure to connect with both on LinkedIn as well. Those links will be in our show notes. If you’re enjoying Own It, please subscribe, then rate and share it on your podcast service of choice. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at


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