How Erica Fite & Katie Keating of Fancy, Own It

Hi and welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys’ club of advertising, one agency at a time.  Today I’m talking to another dynamic duo in the agency ownership world. Erica Fite and Katie Keating are partners in owning Fancy, an agency they started to make a difference in the world and the world of advertising for women. In fact, both have a directed passion for empowering women in business. We talk about where that mission came from and how they found their path to combine forces to Own it.  Thanks for listening to this episode of OWN IT with Erica Fite and Katie Keating of Fancy. Find more about the agency, its' amazing mission, and see their work at And be sure to connect with both Erica and Katie on LinkedIn. If you’re enjoying Own It, please subscribe, then rate and share it on your podcast service of choice. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at


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