How Lyn Rundell, Retired CEO of Hero Marketing, Owns It

Hi and welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys’ club of advertising, one agency at a time.  I’m Christy Hiler, owner of Cornett and in this episode, I’m talking to Lyn Rundell, the co-founder and retired CEO of HERO Marketing. Lyn not only shares her path to ownership and perspective on helping close the gap for women owners, but shares some amazing wisdom on succession planning for those that are, or will be, agency owners one day.  I was so excited to talk to Lyn. I know you will take away some great learnings. Enjoy my conversation with Lyn Rundell. Be sure to see the agency’s great work at and, though she is retired, you should still connect with Lyn on LinkedIn because she is still very active in the industry.  If you’re enjoying Own It, please subscribe, then rate and share it on your podcast service of choice. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at


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