How Britt Fero of PB&, Owns It

Today I’m talking to Britt Fero, founder and principal of PB& in Seattle. Her career path took her through large agencies like Publicis, but she eventually knew she wanted to Own it. And does she ever. Let’s hear more about her journey to ownership and her thoughts on how we can open more opportunities for more women to follow in her footsteps. This is my conversation with Britt Fero. Thanks for listening to this episode of OWN IT. Be sure to see more about Britt Fero and her agency’s great work at If you’re enjoying the show, please subscribe, then rate and share it on your podcast service of choice. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at


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